Portfolios Archive | Page 2 of 3

4 January 2025

Eken

Client

Eken

Project Date

January 2025 • Passion project

Category

Brand identity · Digital · Logos · Press & publishing

Eken is a Scandinavian furniture brand.

Perfect for warm, wood-accented interiors, it embraces a minimalist style defined by clean lines and natural materials.

For the visual identity, I wanted to anchor the brand in its Nordic roots. My inspiration came from runes—the distinctive characters of ancient Germanic alphabets once used by the Scandinavian peoples. The logo’s symbols form the word “EKEN,” with each letter reimagined using soft, organic lines that evoke the texture and grain of wood.

Everything is enclosed in a rounded frame, a visual nod to the comforting, gentle feel of a serene living space.

Inspired by @DesignerBriefs

22 September 2024

Rubika

Rubika is an Amsterdam-based company that offers events that mix sport and learning, because movement and action accelerate and consolidate cognitive abilities. For its visual identity, Rubika wanted a playful, joyful and attractive universe that expresses self-confidence and improvement day after day.

The logo, initially created by Caz a Lie, integrates the “parkour” symbol that defines a sporting and educational itinerary. The visual environment consists of joyful brand elements, dynamic shapes and granulated backgrounds that illustrate sports fields or playgrounds.

Client

Rubika

Project Date

May-September 2024

Facili

Refreshing Facili’s logo, designing a full brand identity and producing an easy-to-use communication toolkit, these were my goals for this mission I really felt committed to.

First and foremost, the top priority was to design a responsive logo that fits to all platforms – website, prospecting brochure, social networks. It is now a must-have to use an adaptable logo that doesn’t lose its recognition power.

For Facili, I designed a logo in which the F of Facili is inscribed in a cube which it encompasses and illustrates a house in its negative space: this logo demonstrates the handling of development projects by Facili from its conception to its delivery through the execution or renovation work, the petal represents the company’s concern for environmental issues since the design phase of each project.

Client

Facili Groupe

Project Date

January - May 2024

Category

Brand identity · Digital · Logos · Print · Web

View Project

With a gradient of colors, the brand shows how it can be relevant in different sectors of activity: education and health as a priority but not only.

A whole visual identity was then designed for Facili as well as a creative direction with colored backgrounds, relevant graphic elements which symbolize the modularity of the spaces designed by Facili and associates the brand to some of its top qualities: a project facilitator and an expert on its areas of expertise.

Hand-drawn pictograms refer to “human” to illustrate the brand’s baseline “Human x spaces” and its approach (designing spaces for users by a clear understanding of how they use them).

Ph. Facili’s customized icons

Ph. Corporate flyers to prospect new clients

Once the visual identity was established, it was time to design appropriate tools: websites, project presentations and templates for social networks.

My priority here was to make Facili’s communication work as easy as possible by providing tools that are quick to use, so that the company can focus on its content, and not on design anymore!

Ph. Ready-made social media templates

10 May 2024

Snowshop

This logo was designed for a snow sports apparel and accessories brand, created for a young audience that moves as a tribe on the slopes.

Category

Brand identity · Logos · Packaging · Print

The inspiration behind this visual identity comes from a familiar moment at the base of ski lifts, when your attention drifts to the gear of fellow skiers. You notice tight-knit groups, instantly recognizable — bold stickers, playful beanies, distinctive accessories. These are all markers of belonging, reflecting a strong sense of collective identity.

This idea of the tribe is at the core of the project. The identity draws from the codes of American sports teams, featuring a mascot as its central emblem: an expressive, sharp snow panther, perfectly at ease on its snowboard. It embodies power, agility, and a spirit of conquest.

The color palette extends this immersive world. The orange echoes the tinted glow of ski goggles, which filter the light and reshape the perception of the slopes. The steel blue reflects the crisp coldness of icy snow.

Together, these elements create a bold identity, instantly recognizable on the slopes — conceived as a true rallying symbol, a visual marker for a community that shares more than just a sport: a mindset.

31 January 2024

Club 7

Client

Institut français de Tel Aviv | Club 7

Project Date

Sept. 2022 - Dec. 2023

Category

Brand identity · Digital · Logos · Print

Logo design for a cycle of screenings offered by the French Institute of Tel Aviv as part of its “Club 7” film club.

The logo is coming along with a set of significant communication tools that can make it possible for the audience to recognize Club 7 at a glance on items such as posters, flyers and digital banners designed to promote it.

The inspiration for the logo comes from the location of the screenings, the corner of the iconic French Institute building on Tel Aviv’s Rothschild Boulevard, at number 7. The name “Club 7” was chosen on purpose.

29 January 2024

MHL Hypnose Lyon

Client

MHL Hypnose | Lyon

Project Date

December 2023 - January 2024

Category

Brand identity · Digital · Logos · Print · Web

View Project

Creation of a logotype and a complete visual identity (color palette, typography choices, patterns, backgrounds and graphic elements, business cards, and letterhead) for a professional practice specializing in hypnotherapy.

The logo icon is inspired by an aquatic flower, the water vanilla, which has the unique characteristic of blooming in winter.

The client envisioned a soft and simple visual universe, designed to help future clients feel safe and welcomed — in a space where their growth and the expression of their potential would be central to the hypnotherapy process.

The choice of the water vanilla, a gentle color palette, and a visual language inspired by Matisse — featuring fluid, sketch-like aquatic elements — all stem from that intention.

Création du site web (version écran et responsive) reprenant l’identité visuelle. Le client souhaitant apporter beaucoup d’information textuelle, l’enjeu a été de rythmer la lecture avec une présentation dynamique, alternant blocs texte et éléments visuels.

30 December 2023

Chanvita

Client

Chanvita

Project Date

May 2021 - July 2023

Category

Brand identity · Digital · Logos · Packaging · Print · Web

Creation of the visual identity (logo and packaging) for Chanvita, a brand offering cannabidiol-based products (legal cannabis with less than 0.2% THC).

Creation of Chanvita’s responsive website.

The proposal chosen by the client for the logo refers to the hemp leaf but in a simplified, pure version, inspired by Japanese prints. We may also associate the icon with the luminosity of the sun’s rays. The choice of a straight sans serif font, strong and imposing, secures and reassures on the brand’s compliance with public health standards.

The packaging is sober but with a palette of bright colors in the background conbined with a specific illustration made in a linocut style to differentiate the perfum of each product.

Realization of a complete study to build Chanvita’s strategy on social media – analysis of the competitors, proposal of content categories, design of easy-to-use graphic templates and implementation of an operating mode.

Creation of two series of flyers: a sport and energy inspiration on a black background with pictures worked with “duotone” techniques with the colors of Chanvita’s graphic identity (black/gold), and a second serie which focuses on the ingredients of Chanvita’s products with a choice of soft colors to accentuate the promise of a well-being effect.

Design of business cards for Chanvita’s staff.

7 May 2023

Café des sciences

Client

Coffee & Science | French Institute of Israel

Project Date

Feb 2022 - Jul 2023

Category

Logos · Print

Creation of the logotype and associated posters for a series of science lectures.

The concept behind these lectures was to present the research work of various scientists in a relaxed setting — a café — inviting them to share their topics in an accessible way to engage a broader audience.

For this project, the challenge was to design an instantly recognizable logo that would capture the essence of these scientific meetups — leading to the idea of a coffee cup cleverly merging into a square root symbol.

For the posters, the challenge was to create a graphic principle that allowed each conference to have its own identity while maintaining a cohesive visual language that immediately connected it to the “Café des Sciences” series.

The graphic direction for each poster included: a colorful gradient background with a “galaxy” motif, a design approach based primarily on photo retouching, sometimes combined with simple illustrations, the use of bold, vibrant colors, and a modern, futuristic typeface — all carefully chosen to capture the attention of a non-specialist audience while clearly anchoring the visuals within a scientific context.

27 March 2022

Poke Tuki

Client

POKE TUKI

Project Date

February 2022

Category

Brand identity · Logos · Packaging

Creation of the logo and a complete graphic design identity for the Poke Tuki brand which offers a menu composed of salads and hot dishes inspired by the traditional Hawaiian “Poke”.

The customer wanted to highlight the freshness of his products and wanted a color palette with red and green as main colors, two recurring swatches in his dishes. The proposed logotype is composed only of a bowl with a pure geometric shape to recall the “Poké” bowls, with a typical Hawaiian mascot, the parrot.

The color palette, very bright, is chosen from vintage inspiration to recall the traditional character of the Hawaiian dish while integrating into a tropical environment with patterns such as sun, palm trees, exotic flowers and a choice of yellow / orange colors to recall the hot sand

4 February 2022

ExLibris

A children's book

Layout of a children’s tale – Sleeping Beauty by Charles Perrault – in a square format (18 cm), with a hard-sealed binding. This project is inspired by the gouaches of the American artist Alexander Calder who is used to drawing simple shapes, inspired by plants, with bold colors such as those chosen here. The idea is to present patterns with accentuated contours, with flat areas of color on the edge, to give the impression of a coloring book.

Client

ExLibris Publishing Company

Project Date

Student project, April 2021

Category

Press & publishing · Print

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Ph. Facili’s customized icons

Ph. Corporate flyers to prospect new clients

Ph. Ready-made social media templates

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