Creation of the logo and a complete graphic design identity for the Poke Tuki brand which offers a menu composed of salads and hot dishes inspired by the traditional Hawaiian “Poke”. The customer wanted to highlight the freshness of his products and wanted a color palette with red and green as main colors, two recurring swatches in his dishes. The proposed logotype is composed only of a bowl with a pure geometric shape to recall the “Poké” bowls, with a typical Hawaiian mascot, the parrot. The palette of colors, very bright, is chosen from vintage inspiration to recall the traditional character of the Hawaiian dish while integrating into a tropical environment with patterns such as sun, palm trees, exotic flowers and a choice of yellow / orange colors to recall the hot sand