It typically takes 1 to 2 weeks for the strategic brand study, followed by around 2 weeks to design the complete visual identity once the artistic direction (moodboard) has been approved.
This estimate does not include any potential adjustments and/or revisions requested by the client during the creative process.
I highlight the value of your brands, products, and projects.
I am beside you at every stage of your creative process.
A solid and structured process to make your brand shine!
Your needs.
I suggest an initial phone call so we can get to know each other and identify what you need.Collaboration Proposal
Following our meeting, I will prepare a tailored collaboration proposal based on your specific needs, including one — or possibly two — budget options to best suit your project.Welcome!
Once the quote is approved, you’ll receive a welcome kit outlining the project steps and timeline. A collaboration agreement will also be sent to you for signature.Creative Brief
I will schedule a second phone meeting with you, lasting at least 1.5 hours, to gather all the key information needed to craft a visual identity that truly reflects YOU.Brand strategy.
I conduct a study of your competitive landscape and creative research to deliver a strategic communication plan and two visual directions (moodboards), each explained with my design decisions — tailored to YOUR brand.Concept & Design
Based on the chosen art direction, I will create your full visual identity: a versatile logo suite, color palette, typographic selections, illustrations and/or patterns, as well as defined artistic and iconographic directions.Adjustments & Export
I make any necessary revisions and adjustments, then export all final files along with presentation guidelines, including tips and recommendations to help you apply your visual identity easily and consistently across all platforms.
A few questions you might be asking yourself…
How much does it cost to design a logo — just the logo?
A logo on its own won’t allow your brand to fully express itself.
Once the logo is designed, how will it be used? With which colors, which images?
Creating a complete brand identity not only tells a story and evokes the right emotions, but also makes it much easier to develop all the communication tools your business will need.
Every project is unique and requires a tailored approach. That’s why I offer an initial phone consultation (at least 15 minutes) or an email exchange to clearly define your needs and provide an accurate quote.
How long does it take to design a visual identity?
How many concept proposals will I receive?
Based on the creative brief, I explore several possible directions and work through multiple concepts. However, after this research phase, I present one single concept — the one I believe is the strongest and most effective for your brand, aligned with your values and goals.
Presenting one concept helps avoid confusion, decision fatigue, or the temptation to combine ideas that don’t belong together — ensuring a clear, coherent, and purposeful visual identity.
Why hire a professional when there are online tools available?
Designing a custom brand identity that truly sets a business apart from its competitors is a profession in itself.
Online services — whether free or subscription-based — can be great tools for maintaining an existing brand strategy, provided all the unique elements are already in place.
Relying on templates from such platforms, however, means taking the risk of using visuals that may be identical to those used by others.
What’s more, even when using online tools, creating communication materials takes time — often a lot of it, especially when juggling other responsibilities as a business owner.
That’s why working with an external professional is a valuable investment: it saves you time, offers expert guidance, and provides support for your short-, medium-, or long-term goals.