My name is Anne-Sophie Trouillard. Founder and director of astcreative agency, I graduated from the Paris Business School (ESCP) with a master’s degree in general management and strategy and also a master’s degree in information and media management (Ms Medias, ESCP). I have accumulated more than 15 years of experience in the fields of communication and business development. My background is eclectic with a position in a communication agency (Saatchi & Saatchi) and assignments within press publishers (Marie-Claire International, Européenne de Publications) as Executive Sales Manager and then Head of Communication and Partnerships, which allowed me to be at the heart of advertisers’ creative and commercial issues.

Based in Tel Aviv, Israel, for 17 years, I have advised Israeli companies on the development of their activities in French-speaking markets. For 12 years, I was Head of Communication and Press Relations of the French Embassy’s cultural service in Tel Aviv, whose objective is to promote French culture and language to the local general public, using all kinds of communication media – print, digital, and press relations.

Passionate about graphic design, I studied in a School of Art and Design (EDAA) to complete my skills. In 2021, I created the astcreative agency and since then I have been supporting companies with their strategic communication thinking, and creating for them the graphic elements that will highlight their talents.