Creation of the logotype and associated posters for a series of science lectures.
The concept behind these lectures was to present the research work of various scientists in a relaxed setting — a café — inviting them to share their topics in an accessible way to engage a broader audience.
For this project, the challenge was to design an instantly recognizable logo that would capture the essence of these scientific meetups — leading to the idea of a coffee cup cleverly merging into a square root symbol.
For the posters, the challenge was to create a graphic principle that allowed each conference to have its own identity while maintaining a cohesive visual language that immediately connected it to the “Café des Sciences” series.
The graphic direction for each poster included: a colorful gradient background with a “galaxy” motif, a design approach based primarily on photo retouching, sometimes combined with simple illustrations, the use of bold, vibrant colors, and a modern, futuristic typeface — all carefully chosen to capture the attention of a non-specialist audience while clearly anchoring the visuals within a scientific context.
