Client
Chanvita
Project Date
May 2021 - July 2023
Category
Brand identity · Digital · Logos · Packaging · Print
Creation of the visual identity (logo and packaging) for Chanvita, a brand offering cannabidiol-based products (legal cannabis with less than 0.2% THC).
Creation of Chanvita’s responsive website.
The proposal chosen by the client for the logo refers to the hemp leaf but in a simplified, pure version, inspired by Japanese prints. We may also associate the icon with the luminosity of the sun’s rays. The choice of a straight sans serif font, strong and imposing, secures and reassures on the brand’s compliance with public health standards.
The packaging is sober but with a palette of bright colors in the background conbined with a specific illustration made in a linocut style to differentiate the perfum of each product.
Realization of a complete study to build Chanvita’s strategy on social media – analysis of the competitors, proposal of content categories, design of easy-to-use graphic templates and implementation of an operating mode.
Creation of two series of flyers: a sport and energy inspiration on a black background with pictures worked with “duotone” techniques with the colors of Chanvita’s graphic identity (black/gold), and a second serie which focuses on the ingredients of Chanvita’s products with a choice of soft colors to accentuate the promise of a well-being effect.
Design of business cards for Chanvita’s staff.
