Client

MHL Hypnose | Lyon

Project Date

December 2023 - January 2024

Category

Brand identity · Digital · Logos · Print · Web

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Creation of a logotype and a complete visual identity (color palette, typography choices, patterns, backgrounds and graphic elements, business cards, and letterhead) for a professional practice specializing in hypnotherapy.

The logo icon is inspired by an aquatic flower, the water vanilla, which has the unique characteristic of blooming in winter.

The client envisioned a soft and simple visual universe, designed to help future clients feel safe and welcomed — in a space where their growth and the expression of their potential would be central to the hypnotherapy process.

The choice of the water vanilla, a gentle color palette, and a visual language inspired by Matisse — featuring fluid, sketch-like aquatic elements — all stem from that intention.

Création du site web (version écran et responsive) reprenant l’identité visuelle. Le client souhaitant apporter beaucoup d’information textuelle, l’enjeu a été de rythmer la lecture avec une présentation dynamique, alternant blocs texte et éléments visuels.

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