Creation of the logo and the full brand identity (color palette, typography, patterns, backgrounds and visual elements, business cards and letterhead) for a professional office specialized in hypnotherapy.

The logo icon is inspired by an aquatic flower, the water vanilla, whose particularity is to bloom in winter.

Client

MHL Hypnose | Lyon

Project Date

Dec. 2023 - Jan. 2024

Category

Brand identity · Digital · Logos · Web

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The client wanted a soft and simple brand environment, which would allow his future clients to feel confident in a space where their elevation and the expression of their potential would be at the heart of the hypnotherapy process.

The choice of the water vanilla flower as an icon, a soft color palette and a brand identity inspired by Matisse, with aquatic and fluid visual elements, stem from this intention.

Creation of the website (screen and responsive version) incorporating the brand identity. As the client wanted to provide a lot of textual information, the challenge was to punctuate the reading with a dynamic presentation, alternating text blocks and visual elements.

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