Logo design for a cycle of screenings offered by the French Institute of Tel Aviv as part of its “Club 7” film club.

The logo is coming along with a set of significant communication tools that can make it possible for the audience to recognize Club 7 at a glance on items such as posters, flyers and digital banners designed to promote it.

The inspiration for the logo comes from the location of the screenings, the corner of the iconic French Institute building on Tel Aviv’s Rothschild Boulevard, at number 7. The name “Club 7” was chosen on purpose.

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