This logo was designed for a snow sports apparel and accessories brand, created for a young audience that moves as a tribe on the slopes.
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Brand identity · Logos · Packaging · Print
The inspiration behind this visual identity comes from a familiar moment at the base of ski lifts, when your attention drifts to the gear of fellow skiers. You notice tight-knit groups, instantly recognizable — bold stickers, playful beanies, distinctive accessories. These are all markers of belonging, reflecting a strong sense of collective identity.
This idea of the tribe is at the core of the project. The identity draws from the codes of American sports teams, featuring a mascot as its central emblem: an expressive, sharp snow panther, perfectly at ease on its snowboard. It embodies power, agility, and a spirit of conquest.
The color palette extends this immersive world. The orange echoes the tinted glow of ski goggles, which filter the light and reshape the perception of the slopes. The steel blue reflects the crisp coldness of icy snow.
Together, these elements create a bold identity, instantly recognizable on the slopes — conceived as a true rallying symbol, a visual marker for a community that shares more than just a sport: a mindset.