Client

Facili Groupe

Project Date

January - May 2024

Category

Brand identity · Digital · Logos · Print · Web

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Refreshing Facili’s logo, designing a full brand identity and producing an easy-to-use communication toolkit, these were my goals for this mission I really felt committed to.

First and foremost, the top priority was to design a responsive logo that fits to all platforms – website, prospecting brochure, social networks. It is now a must-have to use an adaptable logo that doesn’t lose its recognition power.

For Facili, I designed a logo in which the F of Facili is inscribed in a cube which it encompasses and illustrates a house in its negative space: this logo demonstrates the handling of development projects by Facili from its conception to its delivery through the execution or renovation work, the petal represents the company’s concern for environmental issues since the design phase of each project.

With a gradient of colors, the brand shows how it can be relevant in different sectors of activity: education and health as a priority but not only.

A whole visual identity was then designed for Facili as well as a creative direction with colored backgrounds, relevant graphic elements which symbolize the modularity of the spaces designed by Facili and associates the brand to some of its top qualities: a project facilitator and an expert on its areas of expertise.

Hand-drawn pictograms refer to “human” to illustrate the brand’s baseline “Human x spaces” and its approach (designing spaces for users by a clear understanding of how they use them).

Ph. Facili’s customized icons
Ph. Corporate flyers to prospect new clients

 

Once the visual identity was established, it was time to design appropriate tools: websites, project presentations and templates for social networks.

My priority here was to make Facili’s communication work as easy as possible by providing tools that are quick to use, so that the company can focus on its content, and not on design anymore!

Ph. Ready-made social media templates 
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