Rubika is an Amsterdam-based company that offers events that mix sport and learning, because movement and action accelerate and consolidate cognitive abilities. For its visual identity, Rubika wanted a playful, joyful and attractive universe that expresses self-confidence and improvement day after day.

The logo, initially created by Caz a Lie, integrates the “parkour” symbol that defines a sporting and educational itinerary. The visual environment consists of joyful brand elements, dynamic shapes and granulated backgrounds that illustrate sports fields or playgrounds.