Eken is a Scandinavian furniture brand.

Perfect for warm, wood-accented interiors, it embraces a minimalist style defined by clean lines and natural materials.

For the visual identity, I wanted to anchor the brand in its Nordic roots. My inspiration came from runes—the distinctive characters of ancient Germanic alphabets once used by the Scandinavian peoples. The logo’s symbols form the word “EKEN,” with each letter reimagined using soft, organic lines that evoke the texture and grain of wood.

Everything is enclosed in a rounded frame, a visual nod to the comforting, gentle feel of a serene living space.

Inspired by @DesignerBriefs