Revair combines “revival” and “hair,” offering the promise of restoring beautiful, hydrated, and silky hair.

Inspired by @DesignerBriefs.

The inspiration behind this visual identity comes from Jean de La Fontaine’s fable “The Oak and the Reed” and its key message: “I bend, but I do not break.”

The chosen symbol is a slender reed stem, gently curved by the wind. The logotype draws from this image, with a central “A” forming a graceful curve — evoking both the bend of a reed and the fine tip of a hair — while visually separating the brand’s two key syllables, “Rev” and “Air,” to immediately highlight the essence of the name.