Logo and Complete Visual System Design for Formade Architects.
A brief inspired by @DesignerBriefs.
Strength | Trust | Security — these were the key words that guided the creation of this visual identity.
The design began with a bold, solid logo featuring slightly rounded edges to suggest flexibility, developed into a versatile system including a primary logo, secondary logo, wordmark, and logomark — ensuring brand visibility and clarity across all platforms.
The accompanying typography is structured, geometric, and futuristic, carrying Formade’s vision forward into the future.
For the color palette, cool tones — violet and steel — reinforce the firm’s strength and visionary spirit.
All of this is paired with a clean and minimalist art direction, designed to give full prominence to the brand’s tagline and to showcase the firm’s project images — sometimes subtly enhanced by the pure lines of the logo used as an outline.
