Building a distinctive visual identity within an international group.
Claudia is a digital distribution platform for independent films developed by the international group Under The Milky Way. To support its growth and strengthen its visibility, I developed a distinctive art direction and visual language designed to establish its own personality while maintaining a strong connection to the parent brand.
01 – THE CLIENT
Developed by Under The Milky Way, an international player in digital film distribution, Claudia helps independent producers access major video-on-demand platforms such as Apple TV, Prime Video and Google/YouTube.
A solution designed to simplify international film distribution while giving producers greater autonomy, transparency and visibility.
02 – THE CHALLENGE
How can Claudia establish its own identity while remaining aligned with its parent brand?
The challenge was to strengthen Claudia’s brand recognition and visibility, particularly across social media, while maintaining consistency within the Under The Milky Way brand ecosystem. The visual identity also needed to be flexible enough to showcase films across a wide range of genres and aesthetics, without overshadowing the works themselves.
03 – THE SOLUTION
The star was already part of Claudia’s existing identity. I used it as the starting point for an expressive and adaptable visual language.
Building on the existing logo, I designed a distinctive logomark and developed an art direction translated into a series of social media templates. A motion-designed logo animation further extends the visual identity, bringing an additional dimension to the brand.
The result is a recognizable, flexible and easy-to-implement visual system that gives Claudia a personality of its own while keeping the spotlight firmly on the films it represents.
