
Illustration by Chen Li
Client
Sonia Petrazzi • Luxury event planner
Project Date
August 2024 - March 2025
Category
Brand identity · Digital · Print · Web


Sonia Petrazzi organizes high-end events across Northern Italy. From Turin to Venice, she offers privileged access to exceptional heritage and architectural venues, along with a prestigious network of partners to bring bespoke, one-of-a-kind event concepts to life — perfectly aligned with the expectations and ambitions of a discerning clientele.
From extraordinary weddings to exhibition openings, cultural, private, or corporate events, Sonia Petrazzi’s services turn dreams into reality.
To showcase the full scope of her expertise, Sonia needed to refresh her visual identity and clearly differentiate the services she offers to distinct target audiences with varying needs.




Through a refined color palette, elegant patterns inspired by Italian heritage, carefully curated imagery, and a structured art direction, we created a new range of communication materials — both print and digital flyers, social media templates, and promotional banners — designed to build an emotional connection with her audience while highlighting the premium quality of her work and her unwavering professionalism.
We then completely redesigned her website to reflect this new identity: a responsive, elegant, well-structured, and streamlined platform offering quick navigation and an immersive user experience into the luxurious world of Sonia Petrazzi.



