Graphic designer challenge: Design the logo of a brand that rents out sports equipment for board sports – SNOWSHOP.
A challenge put forward by Gaëlle of Graphiste Pro.
This logo is aimed at sporty teenagers who enjoy free riding in the mountains. The idea for this logo is to suggest a “mascot,” a snow leopard – aggressive, ready to tackle the slopes and bite the powder snow!
The logo is easily recognizable whether it is against a light or dark background, as an icon or as a sticker to place on your skis to create a sense of “community” and increase the brand’s visibility on the slopes.